Team Member Profile Template for Carson Wealth & Carson Partners
Team member profile page design layout to highlight SEO keywords and enhance search-ability and internal linking for affiliated websites.
Objectives from the profile page creative brief:
“Improve SEO rankings for Carson Wealth and for our Partners by improving our Team Member/Author profile pages by merging the two different pages into one profile page layout for each advisor/thought leader and including more information about each to include relevant keyword strategy. Improve SEO rankings for Thought Leaders by creating a robust profile that can be linked out to more internal and external content and publications.”
Profile Page Design Considerations:
- The profile page header needed to be flexible enough to accommodate
- Names of varying length
- Multiple certifications (or none at all)
- Varying title lengths.
- The template will have automated call out text that highlights if a team member
- has won awards
- how many years of experience they have
- and where they are located.
- An option for a video embed allows team members to speak directly to viewers about who they are and what is important to them.
- The bio itself can contain links (internal or external) and allows for compliance disclosures.
- Optional testimonial call out available.
- Standard resume items round out the profile.
- To the right, a contact button is followed by location information and optional social links.
- Highlighting services offered as well as specializations help to make this profile scannable for users.
- Some team members like to include images, so I included a carousel for that purpose.
Profile Page Testing:
This profile page layout design was created using Sketch. Profile design was “stress tested” by implementing the same design elements for individual profiles with varying degrees of information (intern, mid-level advisor, and thought leader). Below is the “Thought Leader” version with all the bells and whistles (this is an amalgamation of multiple profiles for max effect).
