From outlining the basic product offerings to getting ultra specific, print brochures offer both a visual aid for those that are face to face with the customer, and a reference tool for that same customer later. Brochure design must communicate all of the most important information; be both easy to quick reference for sales people and clearly readable for the customer.

This brochure was developed as a packet to give to potential buyers at a new housing development. It outlines the mortgage and construction lending offerings, recommends Cobalt as the lender, and sets the potential customer up for success by adding a glossary of terms, and application checklist.