Carson Group redesigned the corporate website in 2023. I was not initially the lead designer on the project but was asked to contribute supporting graphics to enhance the corporate offering and help tell the brand story. During the project, the lead designer resigned and I was asked to complete revision rounds, add additional pages, and bring the project to the finish line.
Below are some examples of the supporting brand assets that I created to illustrate the brand offering.
This is an example of styled testimonial sections that appear throughout the website:
The offering is multifaceted and required some thought to find a way to visually show all of how Carson Group helps its partners. The circular graphic showing the entire Carson Ecosystem divides the offering into 3 groups reflected in the site navigation. They are then color-coded and each subsection has a designated icon. On subsection pages, only the items in that section are highlighted in that color, the others are grey. This acts as another navigation menu; clicking on a section will take you to the page corresponding to that icon.
