Insights Hub Blog Design for Carson Wealth & Carson Partners

In order to make the content on the Carson Wealth (and broadcast to Carson Partners) blogs more accessible to users, the content team devised a new hub and spoke structure to be applied to all existing and future blog posts. The challenge was to take a blog that was arranged by content type and revamp it to be arranged by content topic. For this to work a new visual blog design needed to be created. I was tasked with designing it. This project was designed using Sketch and transferred to the development team using Zeplin.

First, the content hub page to display the most recent content, regardless of category or type and gave the user options for filtering content by 7 categories. Space for gated resources for lead generation and search functionality were included.

Second, the category page to display the selected category of content, to be searchable, show related tags, and to have space for gated lead generation content.

Third the single article page that displays the content chosen by the user. This page also has space for gated resources, tags to lead to other related content by topic, related articles, key takeaways, video content, and links to author profiles. 

Other special considerations for this design project included the fact that it was to be broadcast to all of the Carson Partners affiliates sites. These each have their own branding so creating a design that could easily adapt to different color-ways was essential.

One Carson Partner commented on the new design, “Two thumbs way up! So much better and easier for me to find what I want! Absolutely love it!”